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IN 2010 DESIGNER RYAN HEARD AND HIS TEAM LAUNCHED DELUSION.
FOLLOWING A FASHION DEGREE & EXPERIENCE WORKING WITH JAPANESE PATTERN CUTTERS & TRADITIONAL TAILORS, RYAN EMBARKED UPON THE CONCEPT OF PROVIDING THE FASHION CONSCIOUS WITH LUXURIOUS & CONCEPTUAL DESIGNS. THESE FORMED THE FOUNDATIONS FOR THE MONOCHROMATIC LABEL.

EVOLVING EACH SEASON, DELUSION ARE RECOGNISED FOR THEIR PIONEERING LEATHER GARMENTS, UNIQUE MATERIALS & ORIGINAL WASHES THROUGH A MUTED PALETTE & INNOVATIVE CONSTRUCTION.

EACH ITEM IS MADE BY HAND, THE FIT & FINISH IS ESSENTIAL ALONG WITH PROVIDING UNIQUE FABRICS AND DYE PROCESSES. THE DELUSION ETHOS IS TO WORK WITH EVERY ITEM INDIVIDUALLY & CONSTRUCT IT IN HOUSE BY HAND, THOUGHT & PRECISION INTO EVERY PIECE.